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Digital Marketing - the buzz term in UK employment

With an estimated 800,000 digital jobs set to be created over the next 2 years alone, in addition to the 1 million advertised in 2015, it’s not hard to see why digital marketing is taking over. 

What does this mean for you?

Firstly, let’s look at the facts.

The most recent Tech Nation report revealed a staggering growth in the number of jobs advertised asking for digital skills. Between 2012 and 2015 the demand for digital jobs across traditional industries grew by a remarkable 34%. However, the most powerful statistics were ones that highlighted the growth in other industries.

Digital marketing is no longer relevant to just marketers.

With companies allocating more of their budgets to digital platforms and technology than ever before, digital platforms have become an essential component of day to day business across industries and digital skills are now found in 90% of all jobs advertised in the UK. The health sector saw the greatest growth with a rise of 109.8%. Digital jobs in public administration, defence and social security also saw an increase of 90.3%, while the financial services industry saw a leap of 78.5%.

So why is demand so high? Simply put, companies do not have the resources at present to keep up with either digital development or the public demand for a digital experience. This is highlighted by regular industry reports that reveal roughly 90% of companies recognise they have digital marketing knowledge gaps within their existing workforce.

The Digital Marketing Institute was set up with this in mind. They wanted to provide digital marketing education and bridge the digital skills gap in the process. Ian Dobson, founder of the DMI, said in a recent interview with The Guardian, “It was born of necessity when we were finding it extremely difficult to source staff with the skills needed to work in our digital agency.”

So how do you get into the industry?

The in demand nature of the industry makes it a comparatively easy industry to break into. However, if you have industry experience or none at all, you will still need to demonstrate that you are the right fit for the job.

An estimated 130 candidates apply for each vacancy, yet only 20 CV’s will make interview stage and it is certifications issued by bodies such as the DMI that will make all the difference. As Mr Dobson verifies, “There are so many learning options online these days. To stand out and be taken seriously by employers, make sure that any certification you adopt is accredited and globally recognised.”

Since 2008 the Digital Marketing Institute has become the international standard for digital education and has certified tens of thousands of candidates within the industry worldwide. In fact, over 95% of DMI graduates are in full time employment. From introductory diploma’s, through to their industry leading masters, they offer a course for all levels of experience.

And what can you earn you ask?

Traditionally a career change means a hit on your pay. Well, fortunately in the digital sector, demand translates to both good starting salaries and financial reward for experience.

The most recent Hudson report reveals the average salary for an entry level digital marketer is between £25,000 and £35,000 whilst experienced marketers and senior level digital experts routinely command a salary average £75,000.

Get in touch

If you want learn more about what digital marketing certification is the best suited to your career then get in touch and talk to one of our expert digital marketing learning consultants.