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What is digital marketing? Discover the industry

Digital marketing is a broad term that covers an incredible amount of roles, careers and industries. 

Updated on 20 July 2020

Perhaps you’ve never worked in digital marketing before, but the mixture of creativity and analytical sounds enticing. Or perhaps you want to move from your current digital marketing role into a more specialist area.

Whatever the case, we’ve put together a handy guide to give you a flavour about exactly what digital marketing is to help you make an informed decision about how best to pursue your thriving career in digital marketing.

Digital marketing in a nutshell

Simply put, digital marketing is about utilising digital technology and modern media to achieve marketing objectives. Digital marketing involves managing the various forms of businesses online presence through mediums such as websites, blogs and social media platforms. Not only that, but digital marketers utilise reach techniques like search engine optimisation, email marketing and pay per click.

A common overall objective for digital marketers is engaging potential customers, keeping customers engaged and re-engaging customers that have gone astray. Depending on the industry digital marketing is in, you’ll be targeting different audiences in different ways.

So, what’s the difference between digital marketing and more traditional marketing? The main difference is that digital marketing can be measured, often in real-time. It’s an extremely fast-paced, exciting sector to work within for modern and innovative thinkers.

Digital marketing disciplines

Thanks to the ever-growing techniques businesses can use to digitally market themselves, there’s an abundance of roles ranging from more broad to as specialist as they come.

  • Analytics Manager
  • CRM and Email Marketing Manager
  • Account Manager and Sales Director
  • Content Manager
  • Copywriter
  • Digital Marketing Manager
  • Web Manager
  • E-commerce Manager
  • PPC Search Manager
  • Search Manager
  • SEO Manager
  • Social Media Manager
  • Web Developer or Web Designer

The list goes on and the roles are available in different seniority, from assistants and executives to managers and directors. This provides immense room for growth and progression in your career, a massive bonus.


How to get in on the action

Think digital isn’t in-demand? Think again. The digital skills gap is growing at a critical rate, resulting in more roles available than qualified professionals to fill them.

Our partnership with the Digital Marketing Institute allows us to provide ahead of the curve, industry recognised digital marketing courses that can kick-start your career in digital marketing or guide you with up to date knowledge to upskill your current skillset. Contact our career consultants today to take the first step to living your best life.