7 desirable personality traits that will make you a brilliant digital marketer

Whether you want to be a digital marketing consultant in Perth or a social media manager in Sydney, careers in digital marketing are ones that can be both highly rewarding and great fun.

Like any job, it can be tough at times – especially when juggling all things digital including social media, SEO, email marketing, PPC and more – but you also get a varied role and can try your hand at different things, which means there’s never a dull moment.

Those who have successful careers in the digital world tend to have certain personality traits in common. There is no blueprint for the perfect digital marketing personality, but if you ask interviewers what sort of traits they’re looking for, the same things pop up over and over again. Interestingly, personality traits are increasingly valued in the industry as much as the skills required to do the job.

If you’re intrigued by everything digital and see yourself as a future digital marketing consultant, or another role in the industry, check out our list of desirable personality traits that will give you an advantage in the sector.

1. You like to be challenged

Digital marketing can present many and varied challenges. Clients can be extremely demanding and the competition is tough.

There’s a lot to learn and it’s a fast paced environment – blink and you’ll get left behind. Sometimes projects can go awry, and you have to work hard to convince clients and teammates to take a different route.

If you love to be kept on your toes, and enjoy being challenged on a daily basis, you’ll thrive in digital marketing.

2. You’re agile and responsive

The trend cycle is constantly moving and changing with the times. One minute, something can be the best thing since sliced bread; and the next, there’s a new kid in town.

Great digital marketers are naturally agile, always curious, and responsive to the demands of the industry. Over the course of a day, an industry news update may mean you’ll have to ditch a campaign you’ve been working on and go back to the drawing board.

3. You’re hungry to learn

Do you love reading articles online and getting stuck into research? If losing yourself in a new industry book or trawling through digital marketing news articles sounds like your idea of fun, then great. You’ve got a key personality trait.

There is so much more to learn every day, and it never really stops due to the fast pace of technology. There are so many layers to digital marketing and nothing stays the same for long, because new tools, techniques and technologies are launched all the time.

4. You’ve got patience

You might have to wait weeks for a project to be signed off, or sit there twiddling your thumbs until you get that bit of information you need to kick start a project. But once you get it, it’s all systems go.

You’ll need a fair amount of patience if you want to succeed, because you can’t always get cracking when you want to, and ideas take time to get approved. Patience is most definitely a virtue when it comes to digital marketing. When you find yourself in a quiet period, you could always start planning evergreen campaigns for future projects.

5. You’re naturally creative

The best minds in digital marketing have the perfect combination of knowledge and creativity. In order for your campaigns to stand out in an oversaturated market, they need to feature something attention-grabbing. This means getting your thinking cap on and speaking to your inner creative genius.

From content marketing creations to videos and inspiration for epic social media campaigns, you’ll need to be able to come up with something unique, captivating and imaginative if you want to stand out from the crowd.

6. You’re confident and likeable

Whether you work agency side and have to present to clients, or you opt to go client side and need to persuade senior management to buy into your vision – you need to be confident. That doesn’t mean you have to be an extrovert, you just have to be able to have confidence in your ability and show people you know your stuff.

“Relationship building is such a huge component of digital marketing, and a likable personality can go a long way. With so many people trying to connect with publishers, bloggers, journalists and influencers, someone with a great personality will always stand out and command attention.” – Jonathan Long, Market Domination Media

7. You work well with others

This is a really important trait, because most digital marketing projects involved a fair amount of collaboration. In order to get the best results, you often need to call on the help of people with other handy skills. You might, for example, focus your career on SEO and content marketing, but have limited knowledge of user experience or social media. Different departments often work together on the same project and you need to have a natural ability to work well as part of a team.

Sound like you?

If a career in digital marketing sounds made for you, take a look at our digital marketing courses. We can help you on your way to your dream digital marketing consultant job, or that position in content optimisation you think could be the next step in your career. 

Get in touch with us today to learn more about your options for online learning – you could get certified for a new career whilst working your full-time job.