Specialist Diploma in Search Marketing
If you are looking to prove your competence in search strategy, with discipline in SEO, PPC and analytics, then the Specialist Diploma in Search Marketing is for you
The Specialist Diploma in Search Marketing is perfect for you if you’re a search marketing specialist, search advertising and optimization professional, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience
Through dynamic lectures, case studies and practical exercises, you will learn the latest methods, techniques and tools for improving search marketing. The Digital Marketing Institute’s panel of Industry Experts has specifically structured the syllabus to focus on current trends and best practices in search marketing. As well as producing innovative and creative search strategies, you will also learn how to leverage these strategies to gain a competitive advantage for your career.
Successful completion of the course will reward you with a qualification recognised by the international digital marketing industry.
Your quick course guide
Study time: 40-50 hours
Assessment: 1 x 180 minute exam
Resources: Internet access and email
Ideal for: Professionals responsible for the planning, execution or measurement of search marketing campaigns, search engine specialists, search advertising and optimization professionals, or anyone who would like to pursue a career in this area