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Specialist Diploma in Search Marketing

If you are looking to prove your competence in search strategy, with discipline in SEO, PPC and analytics, then the Specialist Diploma in Search Marketing is for you


The Specialist Diploma in Search Marketing is perfect for you if you’re a search marketing specialist, search advertising and optimization professional, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience

Through dynamic lectures, case studies and practical exercises, you will learn the latest methods, techniques and tools for improving search marketing. The Digital Marketing Institute’s panel of Industry Experts has specifically structured the syllabus to focus on current trends and best practices in search marketing. As well as producing innovative and creative search strategies, you will also learn how to leverage these strategies to gain a competitive advantage for your career. 

Successful completion of the course will reward you with a qualification recognised by the international digital marketing industry.

OverviewWhat you'll learnWhat's included

Your quick course guide

Study time: 40-50 hours

Vendor: DMI

Student support: StudentCare™

Prerequisites: None

Assessment: 1 x 180 minute exam

Resources: Internet access and email

Ideal for: Professionals responsible for the planning, execution or measurement of search marketing campaigns, search engine specialists, search advertising and optimization professionals, or anyone who would like to pursue a career in this area

Included in your modules

Essential skills for your career

SEO Setup
SEO Content
SEO Workshop
Paid Search
Display Advertising
Video Advertising
Analytics Setup
Applied Analytics
Strategy and Planning

Get certified the Learning People way

Professional development that works around you

Nine months access
Support from qualified experts
Global community of peers
Training mapped to the DMI curriculum
Test prep

Salary Indicator

Salary Projection

Average salary after completing

Average Salary
SEM Specialist
Average Salary
You can earn
Average Salary
Marketing Director
Source: Adzuna


You can earn an average of A$140,000.00 a year

The UK digital economy is predicted to grow to 33% of GDP, adding up to £764 billion

Start your journey to a thriving career

Get in touch

Dynamic learning

Learn the latest tips, techniques and tools through engaging lectures, practical exercises, slides and learning resources

Enhance your career

Syllabus is delivered by industry experts and validated by leading digital giants such as Microsoft, Google, PayPal and Facebook

Lucrative career path

The average wage for SEM Specialists is $80,000, making it a financially rewarding career choice

Why learn with us?

We're tech career experts
25,000+ students worldwide
Start a new career or advance your current one & land your dream job
Most in-demand skills for today's job market
Award winning StudentCareTM
Exclusive student benefits; CV detox, NUS, industry events & loads more

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