What Is Spear Phishing in Cybersecurity?
Learn what spear phishing is, how targeted attacks work, and why they matter in cybersecurity. This is a clear, practical guide for those learning about common cyber attacks and defences.
Spear phishing is still a highly pervasive form of cyber attack in 2026, and it works because it feels personal. The email looks right, the timing makes sense, and the sender appears familiar.
As a result, spear phishing can be hugely harmful to both organisations and individuals. Learning how to spot these attacks can help you keep yourself and others safe; it should be a fundamental part of your cybersecurity knowledge.
In this article, I’ll break down exactly what spear phishing is, how it works in practice, and how to spot these cyber attacks. For a broader guide, you can visit our article: "What is cybersecurity?"
Copy-edited by*
Adam is a Senior Career Consultant at Learning People, specialising in helping people move into IT, Project Management, Cyber Security, Software Development, and Cloud Computing roles through personalised 1:1 consultation. He understands well which skills and certifications employers value most in today’s fast-evolving tech landscape.
What's on this page?
Jump to:
- Spear Phishing Explained Simply
- How Spear Phishing Attacks Actually Work
- Spear Phishing vs Phishing vs Whaling
- Why Spear Phishing Is Such a Serious Cybersecurity Threat
- How Organisations and Individuals Defend Against Spear Phishing
- Why Understanding Spear Phishing Matters for a Cyber Career
- Key Takeaways
- Spear Phishing FAQs
Spear Phishing Explained Simply
I usually explain spear phishing as phishing with intent. Instead of blasting out thousands of generic emails and hoping someone bites, the attacker picks a specific person or small group and tailors the message around them.
What makes spear phishing different from "normal" phishing is the level of personal detail involved. The attacker might know:
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your job role or department
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who you report to
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a supplier you genuinely work with
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a project you’re currently involved in
That’s why it often looks like:
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an email from a manager asking for urgent help
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a message from “finance” about an overdue invoice
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a supplier requesting updated payment details
I’ve seen highly technical people fall for these attacks because the message feels normal. That’s the key point I want to land early: knowing cybersecurity tools doesn’t automatically protect you.
Spear phishing targets trust, context, and routine. And that’s something every organisation relies on, no matter how strong their systems are.
Fact: Australian Employees Click More Phishing Links Than You Might Think
On average, 1.2% of Australian employees clicked on phishing links each month in 2024–25, a 140% increase compared with the prior period.
This shows how persistent and effective phishing remains, even among people who know better. It highlights how easily targeted, contextual messages can succeed.
How Spear Phishing Attacks Actually Work
When I break spear phishing down for people, I like to show it as a simple sequence. Nothing flashy. Just a process that’s been refined over time.
1. Reconnaissance
This is the quiet part. I often see attackers spend days, sometimes weeks, researching a target. LinkedIn profiles, company websites, press releases, even social posts all help them build a picture of who you are and how you work.
2. Personalisation
What surprises people is how subtle this stage can be. The language sounds like your organisation. The timing lines up with a real task or deadline. Even small details, like how a manager signs off emails, get copied.
3. Delivery
Most attacks arrive by email, but I’m seeing more through:
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Teams and Slack messages
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LinkedIn InMail
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shared document links
4. Exploitation
The end goal is simple:
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steal login details
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redirect payments
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gain access to internal systems
Each step builds just enough trust to lower your guard.
Spear Phishing vs Phishing vs Whaling
These terms get mixed up a lot, so I like to separate them clearly.
Phishing is the broadest type. It’s a numbers game. The same generic message goes out to thousands of people, hoping someone clicks without thinking too hard.
Spear phishing is targeted. The attacker chooses a specific person or team and builds the message around real context. That intent is what makes it dangerous. The email doesn’t feel random, it feels relevant.
Whaling is a form of spear phishing aimed at senior leaders. Think Directors, CEOs, or Finance Heads. The goal is usually high-value access or large payments.
The reason spear phishing is harder to spot is simple. It doesn’t rely on obvious mistakes or bad spelling. It relies on familiarity. And when something looks like part of your normal working day, your brain is far less likely to question it.
Why Spear Phishing Is Such a Serious Cybersecurity Threat
What makes spear phishing so damaging isn’t just that it works, but what happens after it succeeds. I’ve seen organisations lose money within minutes because a single payment was redirected. Others don’t realise anything’s wrong until sensitive data has already left the business.
The real-world impact usually shows up as:
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direct financial loss through fraudulent payments
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data breaches involving customer or employee information
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disrupted operations while systems are locked down or investigated
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long-term reputational damage once trust is shaken
Organisations in New Zealand and Australia remain particularly vulnerable because spear phishing fits neatly into how modern teams work. Fast decisions, remote access, and constant digital communication all create opportunities for attackers.
It’s no surprise this tactic features repeatedly in the top cyber attacks affecting organisations in Australia and New Zealand. The threat isn’t theoretical. It’s playing out every day, often quietly, behind the scenes.
Fact: Scam Losses from Phishing-Linked Attacks Are Rising in Australia
$19.5 million in losses to phishing scams were reported in Australia in 2025, with tens of thousands of individual reports.
Financial harm isn’t just an abstract risk. It’s happening now, and it’s significant enough that regulators and businesses report and track it.
How Organisations and Individuals Defend Against Spear Phishing
No single tool or policy fixes spear phishing on its own. The strongest defence involves people, process, and technology working together.
On the people side, awareness matters. I’ve seen huge improvements just from helping teams understand how these attacks actually look in real life, not textbook examples. Small habits make a big difference too, like:
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slowing down when something feels urgent
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verifying payment or login requests through a second channel
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questioning messages that break the normal process
Technology still plays an important role. Email filtering, Multi-Factor Authentication, and access controls all reduce risk. But human judgment is the final line of defence.
Spear phishing succeeds when routine thinking takes over. Teaching people to pause and assess is what really changes outcomes.
Why Understanding Spear Phishing Matters for a Cyber Career
From a career point of view, this is one of those topics employers care about more than people realise. Organisations look for candidates who understand how attacks play out in the real world, not just how tools work on paper.
Knowledge of spear phishing fits naturally into roles like Cybersecurity Analyst and SOC Analyst, where spotting abnormal behaviour and understanding attacker tactics is part of the day job. It also shows strong cyber awareness, which employers value at every level.
For anyone exploring how to get into cybersecurity, this kind of practical understanding helps you stand out early.
It’s also a core theme across many of our Cybersecurity courses, especially as automation and AI in cybersecurity continue to shape how threats are detected and handled.
Spotting Spear Phishing - Key Takeaways
Spear phishing is a targeted cyber attack where criminals use personal context and trust to trick specific individuals into giving up access, money, or sensitive information. It works because it blends into normal working life, not because people are careless.
Long term, this makes it one of the most persistent threats organisations face. If you’re thinking about building practical cyber skills, this is exactly the kind of knowledge employers value.
And if you want guidance on where to start, you can book a free consultation with one of our career experts to talk through your options.
Spear Phishing FAQs
*This article was originally written by Chris Ide, a Senior Cyber Careers Consultant and Team Leader in our UK offices. It was copy-edited by Adam Ashwell to make it more relevant for our readers in Australia and New Zealand.
