Where does this data come from?
These insights into the data job market offer an overview of 2024 trends and a glimpse into early 2025.
The purpose of this is to give you insight into the job market that can guide your career choices, training, and development, ensuring better alignment with market demands.
Demand by area
London leads data job demand with 5,539 job openings on Adzuna, reflecting its status as a major business hub. The South East follows with 1,902 openings, and the North West with 1,409.
Salary trend
Mean salaries for data roles fluctuated between £40,000-£50,000 annually, consistently exceeding the national average. Salaries saw an increase towards the end of 2024, coinciding with a decline in job seeker interest. This rise may have been aimed at making roles more competitive to attract top talent swiftly.
Job demand vs applicant volume
In 2024, demand for data professionals remained steady with spikes in demand in February, June and September. Job seeker interest was at its lowest at each end of the year and its highest from June to October.
With similar data from 2023, this data trend indicates that the start of 2025 is a great time to apply for a new role with increased job postings and decreased competition.
Working patterns
42.9% were listed on Adzuna as hybrid roles and 47.7% required on-site work. Only 9.4% were fully remote - many data roles involve handling sensitive or proprietary information, which is easier to secure and monitor in a controlled office environment.
Industries hiring
The demand for data analysts is increasing across diverse sectors, as we move into 2025, as organisations recognize the critical importance of data in driving business strategies and making informed decisions.
As industries evolve and data generation expands, data analysts will play a pivotal role in interpreting complex datasets and providing actionable insights that improve efficiency, innovation, and customer experiences.
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