Data job market insights report: Trends and statistics for the UK data sector [July 25]
Based on current data taken from Adzuna, one of the UK's largest job search engines, we've identified the clear trends and figures that define the state of the data sector job market today. This report was last updated in July 2025
Where does this data come from and what does it mean?
To create this report, we've partnered with Adzuna, one of the UK's biggest job search engine platforms and an extremely comprehensive source of job market data.
Based on millions of job postings, the Adzuna Intelligence database gives us a better understand of job or specific role demand in the data sector. It also helps us identify trends related to salary, geographic location within the UK, the kinds of benefits that are being offered to data professionals, and much more.
These insights into the data job market provide an overview of Q1 and Q2 2025.
The purpose of this? To give you insight into the job market that can guide your career choices as well as decision about training and development within the data sector, ensuring better alignment with market demands.
The following data job titles were included when collecting the data for this report:
- Data Analyst
- Data Entry Analyst
- Data Quality Analyst
- PMO Analyst
- Business Data Analyst
- Data Reporting Analyst
- Finance Data Analyst
- MI Analyst
- MI Data Analyst
Data roles: Salary trend and mean salary
- Mean salaries for data roles have increased significantly compared to 2024, consistently exceeding the national average. Salaries have also experienced a steady incline since the start of 2025, making roles more competitive to attract certified talent.
- The mean salary for data roles January to July 2025 inclusively is £41,514 which represents a 8% YoY increase.
Data roles: Demand and interest trend
- The total number of unique postings for data job roles on the Adzuna website, January to July 2025.
5,416,375 - The number of new postings for data job roles on the Adzuna website, January to July 2025.
4,818,697
Industries hiring data professionals
The demand for data analysts is increasing across diverse sectors, as we move into 2025, as organisations recognise the critical importance of data in driving business strategies and making informed decisions.
As industries evolve and data generation expands, data analysts will play a pivotal role in interpreting complex datasets and providing actionable insights that improve efficiency, innovation, and customer experiences.
Data roles: Benefits offered
The salary data above is calculated from 3,025,383 (55.9%) unique data job role postings.
2,737,172 (50.5%) unique postings offered at least one benefit.
Data roles: Working patterns
13.9% of data job roles were listed on Adzuna as hybrid or flexible roles and 81.96% required on-site work. 4.2% were fully remote - many data roles involve handling sensitive or proprietary information, which is easier to secure and monitor in a controlled office environment.
Data roles: Demand by location
London leads data job demand with 1,205,125 job openings on Adzuna, reflecting its status as a major business hub. The South East follows with 855,236 unique postings, and the North West with 543,813 for Q1 and Q2 2025.
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