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Data salaries are 18.8% above the national average

- Despite an incline at the end of 2025, mean salaries for data roles consistently exceed the national average.
- The mean salary for data roles October 2025 to January 2026 inclusively is £50,412 which represents a 5.8% YoY increase.
Demand for data professionals is high compared to the national average

- The total number of unique postings for data job roles on the Adzuna website, October 2025 to January 2026: 5,170
- The number of new postings for data job roles on the Adzuna website, October 2025 to January 2026: 4,219.
- The dip in unique and new postings at the end of 2025 and very beginning of 2026 is due to seasonal trends - both increase as expected further into January, with a 2.7% YoY increase for new postings.
Communications and finance industries among the top hiring data professionals

The demand for data analysts is increasing - as we move into 2026, organisations across a variety of sectors are recognising the critical importance of data in driving business strategies and making informed decisions.
As industries evolve and data generation expands, Data Analysts and Data Scientists play a pivotal role in interpreting complex datasets and providing actionable insights that improve efficiency and outcomes.
Did You Know? The total amount of data created, captured, copied, and consumed globally is forecast to triple between 2025 and 2029.
173.4 zettabytes of data were generated throughout 2025 (the storage equivalent of approximately 36.8 trillion DVDs).
Data creation has been expanding continuously over the past decade. In 2020, the growth was higher than previously expected, caused by the increased demand due to the coronavirus (COVID-19) pandemic, as more people worked and learned from home and used home entertainment options more often.
Did You Know? The total amount of data created, captured, copied, and consumed globally is forecast to triple between 2025 and 2029.
173.4 zettabytes of data were generated throughout 2025 (the storage equivalent of approximately 36.8 trillion DVDs).
Data creation has been expanding continuously over the past decade. In 2020, the growth was higher than previously expected, caused by the increased demand due to the coronavirus (COVID-19) pandemic, as more people worked and learned from home and used home entertainment options more often.
Source: Statista.com
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