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Digital marketing

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Explore a career in digital marketing

Employers are more likely to hire those with certifications than those without

Meet the experts

Patrick Aylmer, Founder of Learning People discusses what he thinks is the best approach for employment in the digital industry.

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What is digital marketing?Is digital marketing right for me?How do I become a digital marketer?

Digital marketing is the promotion of a brand and its products across the internet.

Digital marketing is one of the fastest-growing industries and describes online marketing across a variety of platforms. Websites, social media, search engines, emails, online advertising, through content and PR. 

The role involves working with online channels to help with brand awareness, increase sales conversions and using data to implement strategy. 

A career in digital marketing can be generalised across multiple channels, or some people find they specialise and become experts in one discipline.

Digital marketing consists of:

SEO – search engine optimisation

PPC – pay per click

Display marketing

Email marketing

Social media

Marketing analytics

Web design


Strategy and planning

Digital marketing is everything, so a digital marketer must ensure they stay ahead of the curve.

Digital marketing is both a creative and innovative career. With many pathways into specialisms, it offers something for everyone.

You’ll need to stay ahead of the curve and remain up to date with the latest skills and trends in digital marketing.

If you enjoy creating meaningful content, reaching audiences and making use of data analytics to better your marketing practices, then digital marketing could be the right career for you.

You’ll open opportunities to a variety of roles within multiple industries. You can work for yourself, in-house in a marketing team, or for a digital agency where you’ll work with several clients. It’s an exciting role which is fast-paced and ever-changing. No two days are the same.

93% of agencies acknowledge major digital knowledge gaps.

Professional digital marketing certifications show employers that you are passionate and willing to learn. They also enhance and compliment your hands-on experience, giving you the necessary knowledge and skills to work on marketing projects and with a variety of clients.

Recommended courses:

Salary Indicator

Salary Projection

Average salary after completing

Average Salary
Digital Marketing Assistant
Average Salary
You can earn
Average Salary
Marketing Director
Source: Adzuna


You can earn an average of £59,100.00 a year

The UK digital economy is predicted to grow to 33% of GDP, adding up to £764 billion

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